How to work with existing customers while not bloating the budget
A friend you know is worth two you don't know
Changing attitude of customers to a brand or retail chain is normal. Abnormal is to miss the onset of customer loyalty degradation. To monitor this manually throughout the base of over 1,000 customers is not realistic. Marketer will have to redo RFM-analysis for each customer every day.
Work with the existing customers enables us to:
Retain customers in our shops and keep their loyalty
Save on promos by not offering discounts to already loyal customers
Sell slow-moving, hard-selling goods or goods withdrawing from circulation