How to quickly sell seasonal goods

Second experience – it’s time to enjoy privileges

In Udmurtia, a food retail chain with over 120 outlets faced a challenge of selling seasonal goods in a short time.

The operational tasks of both a marketer and a category manager can be tackled with promos planned in the Loyalty Culture system:

To quickly withdraw a product or category from circulation

To sell out any slow-moving goods

To replace any product on store shelves with the new one and refocus customers

To promptly respond to a competitor promo

Product categories were analyzed

The category manager analyzed the product categories and identified the ones of concern: the hot season was coming to the end and the ice-cream stock was too large; the challenge was to quickly sell the product by the end of the season.

Promo was generated

The marketer has selected the “ice-cream lovers” category and the promo category and set a 15% discount. The shops where the promo would be launched have also been selected.

Target population was configured

The promo was available for the customers by the criteria selected by the marketer, namely: “Made a purchase over the last 50 days” and “Purchased products fall into “ICE-CREAM” category”.

Result :

15% discount on all kinds of ice-cream has been offered only to the target “ice-cream lovers” population; the customers were pleasantly surprised with the personal approach of the retail chain.

The retail chain has managed to sell the ice-cream stock in a short time avoiding the overspending on “discounts for everyone” while working with the target population.

The eligible customers have been appreciated for their purchase and received a pleasant “Gift”.

The retail chain has also received a feedback from the customers on the promo. The shop director found out that the refrigerated display case in shop No. 55 had been untimely replenished. He took the control over the situation in a timely manner.

How to quickly sell seasonal goods

Getting started is fast and easy

1

Collection of project information

2

Integration configuration and historical records upload

3

Design customization and mobile app publication

Free express audit of marketing