How to sell more expensive products and boost profit
Good things are easy to get used to
Customers get used to buy one and the same products with the stable consumer basket cost. The retail chain profit falls when promos are the only way to incentivize customers. However there is a way to increase profit generated from one customer without considerable expenses for discounts - just offer customers to try new goods which would satisfy their demands..
Ultimately we could:
Increase profitability
Demonstrate care and attention by offering customers new experience with higher category products
Test new products and replace the existing range, if successful