How to reach out to customers
Mobile app — easy communication
In Udmurtia, the FMCG chain of 5 brands was not able to inform its customers about latest offers and promos. The communication channels included only traditional printed materials and SMS distribution.
The director supported the decision to build the communication channel through which the customers could receive personal offers. A mobile app was the best solution. Therefore, holders of the discount or loyalty cards had to be encouraged to install a mobile app and register the card.